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SANTA Makes a Runway Statement at Mercedes-Benz Bucharest Fashion Week

An electric blue SANTA look with a feathered jacket over a full skirt

Dramatic silhouettes, striking contrasts and unapologetic glamour defined SANTAโ€™s Fall/Winter 2026/27 collection, presented in Bucharest during one of the cityโ€™s most anticipated fashion events.

Fashion has always provided a platform for powerful self-expression, and at Mercedes-Benz Bucharest Fashion Week, SANTA delivered a collection that embraced femininity with confidence, drama and unmistakable attitude. Presented during the October 2026 edition, the brandโ€™s Fall/Winter 2026/27 runway showcased an approach to power dressing where exaggerated proportions, sensual textures and statement-making designs came together.

Set within Bucharestโ€™s growing international fashion scene, SANTAโ€™s presentation explored the relationship between strength and seduction. Sculptural silhouettes, commanding shoulders and carefully constructed tailoring created a powerful foundation, while delicate lace, feathers and dramatic outerwear introduced a more theatrical dimension.

The result was a wardrobe designed for women who embrace attention rather than shy away from it.

Where Power Dressing Meets Provocation

Throughout the collection, SANTA played with contrasts between structure and softness. Oversized jackets and sharply defined silhouettes appeared alongside sheer lace dresses, fitted bodysuits and pieces that celebrated the natural contours of the body.

Feathers became a defining element, introducing movement and volume through elaborate skirts, dramatic sleeves and statement details. Fur textures added another layer of visual impact, appearing in oversized coats and capes that reinforced the collectionโ€™s glamorous character.

The color palette was equally commanding. Black and white established a sophisticated foundation, while electric blue and vibrant red brought intensity to the runway. Particularly striking were the red ensembles, where tailored shapes met transparent lace and feather embellishments, creating a balance between traditional elegance and contemporary sensuality.

Rather than treating femininity as something delicate or understated, SANTA presented it as an expression of independence, individuality and self-assurance.

A Fashion House Unafraid to Make a Statement

SANTAโ€™s distinctive aesthetic has already attracted attention beyond the runway, including a feathered SANTA design Lady Gaga wore in concert in Las Vegas. Founded in 2019 by Yana Stanislavska and named after her daughter, the Kyiv-based labelโ€™s appeal lies in a willingness to embrace theatrical glamour while maintaining a strong focus on silhouette and visual identity.

At Mercedes-Benz Bucharest Fashion Week, that philosophy was evident in a collection that moved confidently between tailored sophistication and extravagant eveningwear.

The presentation formed part of the fashion weekโ€™s October 13 to 17 program, which brought together Romanian and international designers, industry professionals and members of the fashion press. Against this international backdrop, SANTA offered a particularly expressive interpretation of contemporary womenswear.

While many collections explore subtlety and restraint, SANTA chose a different direction, celebrating bold proportions, daring textures and the confidence of women who dress entirely on their own terms.

With its Fall/Winter 2026/27 presentation, SANTA demonstrated that modern femininity does not have to choose between elegance and extravagance. It can command both.

For the woman wearing SANTA, fashion is not simply about being seen. It is about making an entrance that cannot be forgotten.

More from Iconic Runway: our runway coverage, designer profiles and the Fashion Calendar of upcoming shows.

Story Credits

  • Journalist: Brit Olivia @onceuponatimebrit
  • Designer: SANTA @santa.brands
  • Photography: Pavel Radulescu @pavelradulesscu
  • Brand: SANTA
  • Event: Mercedes-Benz Bucharest Fashion Week
  • Collection: Fall/Winter 2026/27
  • Location: Bucharest, Romania
  • Presentation: October 2026

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